ABOUT US

Pop culture meets subculture - with a twist. That's Rocket Dog.

Fierce and funny. Fast and fetching. Flirty and footloose (yes, as in the movie). Occasionally fluffy.

Serving fashion-forward teens, eclectic city-dwellers and coastal casualistas who surf a wave as readily as they do the Web, Rocket Dog creates daring style combinations that play like epic, madcap love stories: librarian lace-ups meet sex-bomb spike heels. Demure scotch plaid meets new-wave chunk. Sturdy topsider meets punk-rock patent. z Practical tweed flat meets swashbuckling samurai sash. Scaled-down Wellie meets fanciful fauna print. Opposites attract; fireworks ensue.

Rocket Dog shoes don't blend in with the well-heeled pack – those nondescript breeds with their tails between their legs. Rocket Dogs bark.

We're mad shoe scientists. We comb the planet for the most inspired ingredients and splice them together in our design laboratory. The DNA of our creations can be traced to Tokyo malls, New York punk clubs, Orange County beach barbecues, Hong Kong streetcorners and our own neon-colored, sci-fi dreams.

The Rocket Dog girl? She's style-conscious but not a fashion slave. Confident and cool, but not afraid to show her goofy side. She likes comfort but isn't conservative. She'll work a sporty look – and hit the slopes or the water with her friends – but she doesn't live at the gym. She watches reality TV but probably won't admit it. And she loves her Rocket Dog shoes – she collects them, catalogues them, blogs about them and even makes movies about them.

And the Rocket Dog guy? He's her boyfriend. He is inspired by music and the rock culture. He is edgy with a laid back vibe. He practically lives in his RD sandals, but on cooler evenings you can find him donning a pair of his well worn Rocket dog boots. No matter what life throws his way, he is never without a pair of RDs

You can find Rocket Dog shoes at fine U.S. department and specialty stores. Collections include sandals, casual shoes, sneaks and boots; prices range from $20-$100. .